Master Google Adwords

Take the next step in your career by mastering Google Ads with our comprehensive course.

Assignments

3 theoretical tests, each test has 10 questions to ensure that the information is received in an excellent manner

Final Project

1-2 Real projects has to solved directly online in front of the trainer, to ensure that the trainee reaches the professional level

Duration

9 hours of training divided into 4 days, each day 3 hours, and 3 breaks each day

Unlock Your Digital Marketing Potential with Our Google Ads Course! 💪

For details and reservations, contact me on
WhatsApp +201110170709- +201508999007

  • Introduction to Google Ads Interface

  • Setting Up Your Google Ads Account

  • Understanding Campaign Types and Structures

Course Content

Module 1: Getting Started with Google Ads

Module 2: Keyword Research and Strategy

  • The Importance of Keywords in Google Ads

  • Tools and Techniques for Effective Keyword Research

  • Building a Keyword List

  • Negative Keywords: What They Are and How to Use Them

  • Writing Compelling Ad Copy

  • Ad Extensions: Types and Benefits

  • Setting Up Ad Groups and Campaigns

  • Ad Formats and Their Uses (Search, Display, Video, Shopping)

Module 3: Creating Effective Ad Campaigns

Module 4: Budgeting and Bidding Strategies

  • Understanding Bidding Models (CPC, CPM, CPA)

  • Setting and Managing Your Budget

  • Smart Bidding Strategies for Maximum ROI

  • Manual vs. Automated Bidding: Pros and Cons

Module 5: Targeting and Audience Segmentation

  • Geographical and Demographic Targeting

  • Advanced Audience Targeting Techniques

  • Using Custom Audiences and Retargeting

  • Contextual Targeting and Placement Exclusions

Module 6: Measuring and Analyzing Performance

  • Key Metrics and KPIs in Google Ads

  • Using Google Ads Analytics and Reports

  • Conversion Tracking Setup and Best Practices

  • A/B Testing and Ad Optimization Techniques

Module 7: Advanced Google Ads Strategies

  • Remarketing and Retargeting Strategies

  • Dynamic Search Ads: Benefits and Implementation

  • Google Ads for E-commerce: Shopping Campaigns and Smart Shopping

  • YouTube Advertising: Setting Up Video Campaigns

Module 8: Mobile Advertising with Google Ads

  • Importance of Mobile Advertising

  • Creating Mobile-Friendly Ads

  • App Promotion Ads: Setup and Best Practices

  • Measuring Mobile Ad Performance

Module 9: Integrating Google Ads with Other Marketing Tools

  • Google Ads and Google Analytics Integration

  • Using Google Tag Manager with Google Ads

  • Integrating Google Ads with CRM Systems

  • Combining Google Ads with SEO and Social Media Strategies

Module 10: Staying Ahead in Google Ads

  • Keeping Up with Google Ads Updates and Trends

  • Advanced Tools and Resources for Google Ads

  • Common Mistakes and How to Avoid Them

  • Case Studies and Success Stories

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Unlock your potential and transform your advertising skills—enroll now and take your marketing to the next level!

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