Advertising Course

Creating impactful advertising campaigns on (Snapchat - Facebook - Instagram - LinkedIn - TikTok - YouTube)

Assignments

3 theoretical tests, each test has 10 questions to ensure that the information is received in an excellent manner

1-2 Real projects has to solved directly online in front of the trainer, to ensure that the trainee reaches the professional level

18 hours of training divided into 6 days, each day 3 hours, and 3 breaks each day

Introduction to Instagram & Facebook Ads: Gain a solid understanding of the advertising landscape on both platforms and why they are essential for business growth.
Ad Formats and Objectives: Explore a variety of ad formats including photo, video, carousel, and story ads, and learn how to align them with your business goals.
Audience Targeting: Master advanced targeting techniques to reach specific demographics, interests, behaviors, and custom audiences.
Creative Best Practices: Learn to create visually appealing and engaging ads that capture attention and drive action.
Campaign Management: Get hands-on experience in setting up, managing, and optimizing ad campaigns for maximum performance.
Analytics and Optimization: Utilize Facebook and Instagram’s analytics tools to track ad performance, measure ROI, and refine your strategies for better results.

Introduction to YouTube Ads: Understand the fundamentals of advertising on YouTube and why it's a crucial tool for reaching diverse audiences.
Ad Formats and Objectives: Explore various ad formats such as TrueView, non-skippable, bumper ads, and masthead ads, and learn how to align them with your marketing goals.
Audience Targeting: Master advanced targeting options to reach specific demographics, interests, and behaviors that align with your brand.
Creative Best Practices: Learn to create engaging and compelling video ads that captivate viewers and drive action.
Campaign Management: Gain hands-on experience in setting up, managing, and optimizing YouTube ad campaigns for maximum impact.
Analytics and Optimization: Utilize YouTube’s analytics tools to measure ad performance and refine your strategies for better results.

Introduction to Snapchat Ads: Understand the fundamentals of advertising on Snapchat and why it’s a powerful platform for reaching younger demographics.
Ad Formats and Objectives: Explore Snapchat’s unique ad formats including Snap Ads, Story Ads, Collection Ads, and Filters, and learn how to align them with your business objectives.
Audience Targeting: Master advanced targeting techniques to reach specific demographics, interests, and behaviors unique to Snapchat users.
Creative Best Practices: Learn to create immersive and engaging ads that resonate with Snapchat’s audience and drive high engagement.
Campaign Management: Gain hands-on experience in setting up, managing, and optimizing Snapchat ad campaigns for optimal performance.
Analytics and Optimization: Utilize Snapchat’s analytics tools to track ad performance and refine your strategies for better results.

Introduction to TikTok Ads: Understand the fundamentals of advertising on TikTok and why it's a game-changer for reaching younger audiences.
Ad Formats and Objectives: Explore TikTok’s ad formats including In-Feed Ads, Branded Hashtag Challenges, and Branded Effects, and learn how to align them with your marketing goals.
Audience Targeting: Discover advanced targeting options to reach specific demographics, interests, and behaviors that align with your brand.
Creative Best Practices: Learn how to create engaging and authentic ads that resonate with TikTok users and drive high engagement.
Campaign Management: Get hands-on experience in setting up, managing, and optimizing TikTok ad campaigns for maximum impact.
Analytics and Optimization: Utilize TikTok’s analytics tools to measure ad performance and refine your strategies for better results.

Introduction to X Ads: Learn the fundamentals of advertising on X, including platform features and unique opportunities.
Ad Formats and Objectives: Explore various ad formats such as Promoted Tweets, Promoted Accounts, and Promoted Trends, and align them with your business objectives.
Audience Targeting: Understand advanced targeting techniques to reach your desired audience based on demographics, interests, behaviors, and keywords.
Creating Compelling Ad Campaigns: Get hands-on experience in designing and managing effective ad campaigns that engage users and drive conversions.
Budgeting and Bidding: Master the art of budgeting and bidding to optimize your ad spend and maximize ROI.
Analytics and Performance Optimization: Learn how to use X's analytics tools to track performance and refine your campaigns for optimal results.

Introduction to LinkedIn Ads: Understand the basics of LinkedIn advertising and why it’s a critical tool for B2B marketing.
Ad Formats and Objectives: Learn about the various ad formats available on LinkedIn, including Sponsored Content, Message Ads, and Text Ads, and how to align them with your marketing objectives.
Targeting and Audience Segmentation: Discover advanced targeting techniques to reach the right audience, including job titles, industries, skills, and more.
Creating Effective Ad Campaigns: Gain hands-on experience in creating and managing LinkedIn ad campaigns that drive engagement and conversions.
Budgeting and Bidding Strategies: Learn how to set budgets, bid effectively, and maximize your ROI.
Analytics and Optimization: Understand how to measure the performance of your ads using LinkedIn’s analytics tools and optimize your campaigns for better results.